Pain Points to Purchase: Decoding the True Motives Behind Every Buy
Explore insights from a conversation between Richard Convery of Ascendr and Paul Nakata of Abbot on B2B SaaS onboarding. Dive into the importance of understanding a customer’s ‘why’ behind purchases and the role of genuine connections in addressing pain points. Discover how onboarding sets the stage for lasting success in the SaaS landscape.
