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Pain Points to Purchase: Decoding the True Motives Behind Every Buy

Explore insights from a conversation between Richard Convery of Ascendr and Paul Nakata of Abbot on B2B SaaS onboarding. Dive into the importance of understanding a customer’s ‘why’ behind purchases and the role of genuine connections in addressing pain points. Discover how onboarding sets the stage for lasting success in the SaaS landscape.